Join us on November 11th for drinks and networking with MarTrust and Brightwell Navigator.

Join us on November 11th for drinks and networking with MarTrust and Brightwell Navigator.

Maritime Companies Struggle to

Maritime Companies Struggle to Scale AI Despite High Enthusiasm

Scale AI Despite High Enthusiasm

Maritime companies are stuck in the early stages of AI adoption, unable to scale beyond small experiments as widespread optimism collides with implementation reality, according to new industry research.  

The study “Beyond the Hype: What the maritime industry really thinks about AI” by Thetius in partnership with Marcura, a leading maritime technology and services provider, combines 130 survey responses and in-depth interviews with maritime professionals.  

It reveals a sector that is both eager and cautious:

82% are optimistic about AI

82% are optimistic about AI

82% are optimistic about AI

82% are optimistic about AI

81% are running pilot projects, yet 37% have personally witnessed AI failures

81% are running pilot projects, yet 37% have personally witnessed AI failures

81% are running pilot projects, yet 37% have personally witnessed AI failures

81% are running pilot projects, yet 37% have personally witnessed AI failures

Only 11% have formal policies to guide scaling.

Only 11% have formal policies to guide scaling.

Only 11% have formal policies to guide scaling.

Only 11% have formal policies to guide scaling.

Where AI Delivers Value

97% see benefits in reducing manual workflow inefficiencies and 87% see obvious potential for AI in charter party contract analysis, and identifying risky voyage decisions. However, 69% believe that AI solutions might miss critical red flags in contracts or voyage planning, leading to poor business outcomes.

Where AI Delivers Value

97% see benefits in reducing manual workflow inefficiencies and 87% see obvious potential for AI in charter party contract analysis, and identifying risky voyage decisions. However, 69% believe that AI solutions might miss critical red flags in contracts or voyage planning, leading to poor business outcomes.

Where AI Delivers Value

97% see benefits in reducing manual workflow inefficiencies and 87% see obvious potential for AI in charter party contract analysis, and identifying risky voyage decisions. However, 69% believe that AI solutions might miss critical red flags in contracts or voyage planning, leading to poor business outcomes.

Where AI Delivers Value

97% see benefits in reducing manual workflow inefficiencies and 87% see obvious potential for AI in charter party contract analysis, and identifying risky voyage decisions. However, 69% believe that AI solutions might miss critical red flags in contracts or voyage planning, leading to poor business outcomes.

AI and Human Expertise

Despite their general enthusiasm for AI, maritime professionals overwhelmingly reject full automation. 70% believe AI should recommend actions but humans should always make the final decision, while 66% are concerned about overreliance on the technology eroding human skills and judgment.

AI and Human Expertise

Despite their general enthusiasm for AI, maritime professionals overwhelmingly reject full automation. 70% believe AI should recommend actions but humans should always make the final decision, while 66% are concerned about overreliance on the technology eroding human skills and judgment.

AI and Human Expertise

Despite their general enthusiasm for AI, maritime professionals overwhelmingly reject full automation. 70% believe AI should recommend actions but humans should always make the final decision, while 66% are concerned about overreliance on the technology eroding human skills and judgment.

AI and Human Expertise

Despite their general enthusiasm for AI, maritime professionals overwhelmingly reject full automation. 70% believe AI should recommend actions but humans should always make the final decision, while 66% are concerned about overreliance on the technology eroding human skills and judgment.

Maritime-led Solutions

While generic AI implementations struggle, purpose-built maritime solutions are demonstrating clear value. Marcura's AI-powered charter party analysis helped one dry bulk operator avoid over $120,000 in potential losses by identifying four critical clauses missing from a draft agreement.

Maritime-led Solutions

While generic AI implementations struggle, purpose-built maritime solutions are demonstrating clear value. Marcura's AI-powered charter party analysis helped one dry bulk operator avoid over $120,000 in potential losses by identifying four critical clauses missing from a draft agreement.

Maritime-led Solutions

While generic AI implementations struggle, purpose-built maritime solutions are demonstrating clear value. Marcura's AI-powered charter party analysis helped one dry bulk operator avoid over $120,000 in potential losses by identifying four critical clauses missing from a draft agreement.

Maritime-led Solutions

While generic AI implementations struggle, purpose-built maritime solutions are demonstrating clear value. Marcura's AI-powered charter party analysis helped one dry bulk operator avoid over $120,000 in potential losses by identifying four critical clauses missing from a draft agreement.

Beyond the hype

See a snapshot of the report insights.

“Structured data, and an understanding that well-organised data is fundamental to any coming AI or data analytics use case” 

“Structured data, and an understanding that well-organised data is fundamental to any coming AI or data analytics use case” 

“Structured data, and an understanding that well-organised data is fundamental to any coming AI or data analytics use case” 

Survey Respondant

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