
From Estimate to Appointment: Planning Smarter Husbandry Spend with Marcura
9:00 AM GMT
Overview
Husbandry planning usually starts with a guess and ends with a scramble — a rough total, a fixed port, and quotes that arrive in three different formats. By the time budgets are challenged, the scope is already locked in.
This webinar walks through two connected modules in Marcura's Husbandry platform that change that starting point: Estimator and RFQ.
We'll show how Estimator helps ship managers build a planning-grade cost picture before any port or agent is fixed — comparing candidate ports, breaking down service items by quantity and unit, and benchmarking against historical ranges and contract context. Then we'll move into RFQ, where that structured scope carries forward into a standardised quotation process — collecting up to three agent responses side by side and confirming the best-fit PDA with far less manual comparison.
Together, these modules move husbandry from reactive spreadsheet work to a repeatable, defensible planning-to-procurement flow.
You'll see:
How to compare expected husbandry cost across multiple candidate ports before committing
How to build a service-item-level estimate using historical ranges and contract intelligence
How structured scope flows from Planning into a standardised RFQ
How to review agent quotes side by side and confirm PDAs faster, with fewer disputes downstream
Who should attend: Technical Managers, Crewing Managers, Operations Managers, and Finance or cost-control stakeholders involved in non-commercial port call planning and procurement.
Speakers:

Janani Yagnamurthy
SVP of Product, Strategic Growth, Marcura
Janani Yagnamurthy, FICS is SVP of Product, Strategic Growth developing shipping services solutions for the maritime industry. A Fellow of the Institute of Chartered Shipbrokers, she blends deep industry knowledge with a data-driven mindset to help customers reduce friction, manage risks, and make smarter decisions.

Sarah Moran
Head of Demand Generation, Marcura
Sarah Moran is Head of Demand at Marcura, the maritime technology group behind DA-Desk, PortLog, ClaimsHub, MarTrust, and ShipServ. A B2B marketing specialist with over 10 years’ experience in technology and SaaS, she is passionate about how the maritime sector is leveraging data and intelligence to drive smarter decision-making.
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