NEWS: Marcura acquires Brightwell Navigator crew payments solution to expand footprint in cruise sector

NEWS: Marcura acquires Brightwell Navigator crew payments solution to expand footprint in cruise sector

New research by Thetius in partnership with Marcura, is based on 130 survey responses and multiple in-depth interviews across the industry. 

It reveals a sector that is curious and cautiously optimistic, but still uncertain about how to move from experimentation to meaningful adoption. 

  • 81% are running pilot projects but only 11% have formal policies in place to guide scaling. 

  • 69% are somewhat confident that AI can understand and handle the specific nuances of maritime contracts, workflows, or operational requirements, but feel that more work is needed. 

  • Nearly a quarter say vendors promises on AI often fail to match the reality. 

“Structured data, and an understanding that well-organised data is fundamental to any coming AI or data analytics use case” 

 Survey respondent  

Products

Solutions

Marcura AI

Resources

Careers

Products

Solutions

Marcura AI

Resources

Careers