Alex Drew
CFO, Metric Marine
The Challenge
Scaling multilingual sales without a multilingual team
When Metric Marine began looking for ways to expand their maritime supply business, they faced significant operational hurdles in managing their growing customer base. With over 35 years of maritime expertise and hundreds of vessels to serve, their manual processes for order management and customer communication were becoming increasingly complex and time-consuming. They needed to:
Expand their reach to new cruise and merchant vessels
Reduce administrative overhead in order processing
Streamline their RFQ management process
Find more efficient ways to connect with potential customers
The Solution
ShipServ Platform Streamlines Order Management and Customer Engagement
Metric Marine partnered with ShipServ to implement a comprehensive e-commerce and procurement platform. The solution integrated seamlessly with their existing operations, providing automated RFQ management, streamlined order processing, and enhanced marketing capabilities through a digital storefront.
MarTrust is indispensable to how we interact with customers. Within only a few years, Marcura now represents approximately 50% of our revenue
The Results
50% Revenue Growth and Transformed Operations
The implementation of ShipServ's platform has delivered significant improvements across multiple areas of the business. The automated procurement tools have dramatically reduced administrative workload, allowing the team to focus on strategic customer relationships and business growth.
Administrative efficiency has seen particular improvement, with the RFQ and order management features enabling more efficient customer communication and transaction processing. "ShipServ is indispensable to how we interact with customers," notes Campbell.
The platform's marketing capabilities have also proven valuable, with features such as promoted supplier profiles and targeted buyer advertising helping Metric Marine expand their reach. Their digital storefront now showcases their capabilities through multimedia content, technical documentation, and detailed product information, building trust with potential buyers.
"With MarTrust, I have peace of mind knowing our sensitive payroll data is protected and all our global payments meet the relevant regulatory requirements".
Alex Drew
Ongoing Innovation and Support
The partnership continues to evolve, with ShipServ's team providing responsive support and system enhancements. "When we request an enhancement or need support on an integration, the ShipServ team is responsive and highly engaged," Campbell says. "Their focus on the enterprise maritime industry means our solutions are tailored to meet the unique demands of suppliers.
Looking Forward
With ShipServ's platform driving a 50% increase in sales revenue and significant operational improvements, Metric Marine is well-positioned for continued growth. The partnership has proven to be transformative, providing the digital infrastructure needed to thrive in the modern maritime industry.
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