The Challenge
Overcoming Visibility and Efficiency Barriers in a Competitive Market
Before using ShipServ, W&O relied on traditional methods to connect with new customers, such as emails, phone calls, and referrals. While effective to some extent, this manual approach presented several challenges:
Time-Intensive Customer Acquisition: Finding and connecting with potential buyers required significant effort, often without guaranteed results.
Limited Market Visibility: Despite offering industry-leading products and services, W&O struggled to consistently reach the right buyers at the right time.
Inefficient RFQ Management: Incoming RFQs were often handled by a single individual, creating bottlenecks that delayed response times and reduced efficiency.
With these obstacles limiting growth, W&O sought a better way to connect with maritime buyers, streamline operations, and enhance customer engagement.
The Solution
ShipServ’s Digital Platform Enhances Reach and Response Efficiency
To overcome these challenges, W&O partnered with ShipServ, leveraging its powerful e-commerce and procurement platform to enhance visibility and streamline RFQ management.
ShipServ provided several key advantages:
Increased Market Visibility: W&O’s presence on the platform ensured that buyers searching for their products and services could easily find and engage with them.
Improved RFQ Management: With RFQs now accessible to the entire team, bottlenecks were eliminated, enabling faster and more consistent responses.
Data-Driven Decision Making: The pricing bar feature allowed W&O to review past pricing data, helping them stay competitive while making informed pricing decisions.
Seamless Communication: Real-time order updates facilitated clear and transparent interactions with customers, reducing the need for follow-ups.
Looking ahead, W&O is particularly excited about ShipServ’s punchouts feature, which will further integrate their offerings into buyers’ procurement systems, making transactions even more efficient.
The Results
More RFQs, Faster Response Times, and Stronger Buyer Relationships
Since implementing ShipServ, W&O has seen significant improvements in key performance areas:
25% Growth in Purchasing Customers: Over the past five years, ShipServ has helped W&O expand its customer base by 25%, demonstrating the platform’s impact on long-term business growth.
Increased RFQs and Sales: Year over year, W&O has experienced a steady rise in RFQs and purchase orders, leading to higher sales and revenue.
Enhanced Customer Relationships: Faster response times and improved communication have strengthened W&O’s relationships with buyers, enhancing trust and reliability.
Looking Forward
With ShipServ as an integral part of its operations, W&O is well-positioned to continue its growth and enhance service capabilities. By leveraging ShipServ’s platform, W&O has successfully navigated the challenges of customer acquisition, RFQ management, and market visibility—allowing the company to focus on delivering value and efficiency to its customers.
Recommendation
A Must-Have Platform for Suppliers Looking to Grow
For suppliers looking to expand their reach and streamline operations, W&O highly recommends ShipServ. The platform’s transparency, efficiency, and data-driven insights provide a game-changing advantage in a competitive industry. By making it easier to connect with buyers and manage orders effectively, ShipServ has helped W&O strengthen its market presence and achieve sustainable growth.
