Word of Mouth Alone Wasn’t Enough to Reach the Right Buyers
Prior to using ShipServ, Case Marine relied primarily on word of mouth to grow their customer base. While their reputation was strong, connecting with the right decision-makers was often challenging, especially in large, distributed marine organisations.
They also faced the hurdle of justifying the higher upfront investment in their premium systems—often competing against lower-cost alternatives without the same long-term reliability.
ShipServ Simplifies the Quotation Process and Enhances Visibility
Joining ShipServ gave Case Marine a streamlined way to manage and respond to RFQs, reducing the risk of missed opportunities. The platform made it easier to track quotes, manage incoming requests, and ensure no lead went unanswered.
RFQ tracking ensures timely responses and fewer missed opportunities
Analytics tools provide insight into activity and performance
For a technical, high-value product like Case Marine’s, the ability to consistently engage buyers with speed and accuracy is a significant advantage.
Fewer Missed RFQs and Stronger Sales Processes
Since adopting ShipServ, Case Marine has experienced measurable improvements in quoting speed and RFQ management. With fewer missed opportunities and greater visibility into their sales pipeline, their commercial processes are now more efficient and reliable.
