Supplier Background
W&O Supply is a leading provider of high-quality pipes, valves, fittings, and engineered solutions for the marine and industrial markets. More than just a distributor, W&O acts as a trusted partner, offering value-added services such as valve automation and engineering support to ensure optimal system performance.
A key component of W&O’s business is its dedicated Dry Dock support team, which ensures vessels receive the critical valves they need during scheduled maintenance. By working closely with shipyards and vessel crews, W&O helps minimise downtime and keep operations running smoothly.
The Challenge: Limited Visibility and Inefficient RFQ Management
Before ShipServ, W&O relied on traditional methods such as emails, phone calls, and referrals to connect with buyers. While effective at times, this manual approach created several challenges:
Time-intensive customer acquisition with inconsistent results.
Limited market visibility despite offering industry-leading products and services.
Inefficient RFQ handling, with requests managed by a single individual, creating bottlenecks and delaying response times.
With these barriers slowing growth, W&O needed a more scalable, digital solution to engage buyers, streamline operations, and strengthen relationships.
The Solution: ShipServ Enhances Reach and Response Efficiency
By partnering with ShipServ, W&O gained the digital infrastructure to expand its visibility and modernise RFQ management.
Increased market visibility ensured that buyers could easily discover W&O’s products and services.
Improved RFQ management eliminated bottlenecks by giving the entire team access, enabling faster, more reliable responses.
Data-driven decision making through the pricing bar feature allowed competitive, informed pricing strategies.
Seamless communication with real-time order updates created transparency and reduced back-and-forth with buyers.
Looking ahead, W&O is preparing to leverage ShipServ PunchOuts, which will integrate directly into buyer procurement systems and make transactions even more efficient.
The Results: More RFQs, Faster Responses, Stronger Growth
Since adopting ShipServ, W&O has achieved measurable improvements:
25% increase in purchasing customers over five years, showing long-term growth.
Steady rise in RFQs and purchase orders, driving higher sales and revenue.
Stronger buyer relationships through faster responses, transparency, and improved service.
Looking Forward
With ShipServ embedded in its operations, W&O is positioned for continued growth and service excellence. The platform enables W&O to focus on delivering value and efficiency while confidently expanding its market presence.
Recommendation
"For suppliers looking to expand their reach and streamline operations, ShipServ is a must-have. The platform’s transparency, efficiency, and data-driven insights provide a game-changing advantage in a competitive industry. By making it easier to connect with buyers and manage orders effectively, ShipServ has helped us strengthen our market presence and achieve sustainable growth."
— W&O Supply
