Customer Background

Adamallys LLC is one of the UAE’s oldest and most respected ship chandlers, proudly serving the maritime industry for over 50 years. The company supplies a full range of deck, engine, cabin, and electrical equipment to vessels across the region — from the UAE to Oman and Qatar.

A forward-thinking organisation, Adamallys has made digitalisation and sustainability core priorities, aiming to strengthen transparency and build long-term trust with clients and partners.

Watch the full Adamallys video story:

The Challenge: Fragmented Workflows and Manual Processes

Before adopting ShipServ, Adamallys faced the common challenge of managing operations across multiple, disconnected channels.

“We faced a lot of challenges before we went with ShipServ. Things were quite disjointed. We had multiple channels, received a lot of emails, and things were not in one seamless flow,” explains Azhar Gulamhusein, General Manager at Adamallys.

This lack of integration made it difficult to manage data, track performance, and maintain visibility across orders — slowing down operations and reducing transparency for customers.

The Solution: Embracing Digitalisation with ShipServ and Marcura

Recognising that digital transformation is essential to the future of maritime trade, Adamallys chose to partner with Marcura and ShipServ to simplify operations, reduce manual effort, and deliver a more transparent experience.

“Every company now has to focus on digitalisation. Don’t fight change — embrace it,” says Gulamhusein.

By integrating ShipServ directly with their internal systems, Adamallys achieved seamless data flow and standardisation across their procurement process.

“Marcura has the ability to integrate with our system, and that has reduced a lot of data entry. It’s reduced time we spend on doing the quotations, and it’s also saved us in terms of cost.”

The Impact: Greater Efficiency, Visibility, and Customer Trust

The integration with ShipServ has transformed how Adamallys operates day to day — bringing measurable improvements in efficiency, insight, and customer engagement.

“ShipServ has allowed us to boost visibility. It also tracks our performance and metrics in a way that we weren’t able to get before. Now we can actually see the status of orders.”

With centralised data and real-time tracking, both Adamallys and its clients now share a single source of truth — building stronger relationships through transparency and reliability.

“It’s improved transparency and built trust with our clients because now they can see all the data in one flow. That has allowed us to grow in a very positive way.”

Supplier Perspective

“Marcura and ShipServ have been a major shift in the industry — we finally have a good digital solution. Things are very organised now, fragmentation is reduced, and it’s helping us grow.”