Exclusive research: What the maritime industry really thinks about AI, and how they're making it work.

Exclusive research: What the maritime industry really thinks about AI, and how they're making it work.

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Customer Background

Lucky Dolphin Marine Services is a leading ship supply company based in Egypt, serving vessels across all Egyptian ports. The company provides a full range of services — from ship supply and agency operations to customs clearance, logistics, repair jobs, and crew changes.

Salma Elboghdady, Customer Accounting Manager at Lucky Dolphin, oversees the financial and operational processes that ensure smooth coordination between their maritime clients and service delivery.

Watch the full Lucky Dolphin video story:

The Challenge: Manual Processes and Fragmented Communication

Before adopting Marcura’s digital platforms, Lucky Dolphin managed multiple processes — from enquiries to invoicing — through separate channels. This created unnecessary complexity and manual effort.

As Salma explains:

“We were effectively working — you understand that you are the best until something better comes and shows you that there is a better, smoother way.”

The team needed a solution that could bring all procurement and payment workflows together, ensuring efficiency, transparency, and accuracy in every transaction.

The Solution: A Unified Digital Workflow

By adopting Marcura’s connected ecosystem — ShipServ and MarTrust, Lucky Dolphin transformed its entire operational process into a single, streamlined workflow.

“Marcura, under it ShipServ and MarTrust, are providing all the process starting from an enquiry to the invoicing and uploading invoices in only one platform — it only takes from me one step.”

Using ShipServ, Lucky Dolphin now receives and manages enquiries, uploads invoices, and tracks payment status — all without email follow-ups or manual reconciliation.

“I just upload a copy of the invoice on ShipServ without any further communication on email. The customer receives the invoice and settles it to payment directly.”

Real-time email notifications and platform alerts ensure that no enquiry or order goes unnoticed:

“Whenever we receive an enquiry on ShipServ, an email will be sent to our direct email stating that an order is received — even notifications help us more.”

The Impact and Result: Simpler, Faster, and More Transparent Operations

The result is a more connected, transparent process between supplier and customer — with less manual work and greater reliability.

“It’s so much easier and smoother. All the cycle in just a platform, which can be transparent to both parties — you and the customer themselves.”

For Lucky Dolphin, digital transformation has enhanced efficiency, professionalism, and visibility across every stage of the procurement cycle.

“Using ShipServ shows professionalism, efficiency, and it’s now today’s global market.”


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Streamlines procurement and payments with Marcura

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