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The Challenge

Word of Mouth Alone Wasn’t Enough to Reach the Right Buyers

Prior to using ShipServ, Case Marine relied primarily on word of mouth to grow their customer base. While their reputation was strong, connecting with the right decision-makers was often challenging, especially in large, distributed marine organisations.

They also faced the hurdle of justifying the higher upfront investment in their premium systems—often competing against lower-cost alternatives without the same long-term reliability.

The Solution

ShipServ Simplifies the Quotation Process and Enhances Visibility

Joining ShipServ gave Case Marine a streamlined way to manage and respond to RFQs, reducing the risk of missed opportunities. The platform made it easier to track quotes, manage incoming requests, and ensure no lead went unanswered.

  • RFQ tracking ensures timely responses and fewer missed opportunities

  • Analytics tools provide insight into activity and performance

For a technical, high-value product like Case Marine’s, the ability to consistently engage buyers with speed and accuracy is a significant advantage.

The Results

Fewer Missed RFQs and Stronger Sales Processes

Since adopting ShipServ, Case Marine has experienced measurable improvements in quoting speed and RFQ management. With fewer missed opportunities and greater visibility into their sales pipeline, their commercial processes are now more efficient and reliable.

More Success Stories

GEA Group Expands Reach and Improves Efficiency with ShipServ

The shipping industry is changing rapidly to meet the increasingly complex requirements of the IMO’s decarbonization target (zero greenhouse gas emissions by 2050). There is a significant trend toward energy efficiency, future fuel in new builds and related OEMs, and intelligent maintenance. As a steadfast and long-term partner to the marine sector, GEA facilitates the achievement of these objectives through its product innovation pipeline, robust global network of services, spare parts, and expertise.

Metric Marine Achieves 50% Growth Through Digital Transformation

Metric Marine distributes cost-effective, European-quality metric hand tools and everyday essential consumables to over 150 cruise and merchant vessels. Thirty-five-plus years of maritime experience enables exceptional customer service and ability to support special projects, such as drydocks and new builds, with hard-to-source items.

W&O Supply Enhances Efficiency and Expands Reach with ShipServ

W&O Supply is a leading provider of high-quality pipes, valves, fittings, and engineered solutions for the marine and industrial markets. More than just a distributor, W&O serves as a trusted partner to its customers, offering value-added services such as valve automation and engineering support to ensure optimal system performance. A key component of W&O’s business is its dedicated Dry Dock support team, which ensures that vessels receive the critical valves they need during scheduled maintenance. By working closely with shipyards and vessel crews, W&O helps minimize downtime and keeps operations running smoothly.

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