Supplier Background
Metric Marine supplies cost-effective, European-quality metric hand tools and essential consumables to over 150 cruise and merchant vessels worldwide. With more than 35 years of maritime experience, the company is known for exceptional customer service and support on special projects such as dry docks and new builds, where sourcing hard-to-find items is critical.
The Challenge: Scaling Multilingual Sales Without a Multilingual Team
As Metric Marine’s customer base expanded, manual processes for order management and customer communication became increasingly complex and time-consuming. The team needed to:
Expand reach to new cruise and merchant vessels.
Reduce administrative overhead in order processing.
Streamline RFQ management.
Find more efficient ways to connect with potential buyers.
Without a scalable digital solution, sustaining growth while maintaining service quality was becoming a major challenge.
The Solution: ShipServ Transforms Order Management and Engagement
Metric Marine partnered with ShipServ to implement a comprehensive e-commerce and procurement platform that seamlessly integrated with existing operations.
Automated RFQ and order management reduced manual workload and improved customer communication.
Marketing capabilities such as promoted supplier profiles and targeted buyer advertising expanded their reach.
A digital storefront showcased Metric Marine’s expertise with multimedia content, technical documentation, and detailed product information, building buyer trust.
"ShipServ is indispensable to how we interact with customers," says Campbell.
The Results: 50% Revenue Growth and Transformed Operations
Since implementing ShipServ, Metric Marine has achieved:
50% increase in sales revenue.
Significant improvements in administrative efficiency.
Faster, more reliable RFQ handling.
Stronger visibility and engagement with potential buyers.
The partnership has not only boosted revenue but also freed the team to focus on strategic customer relationships and business growth.
Ongoing Innovation and Support
ShipServ’s dedicated support and continuous platform enhancements ensure suppliers like Metric Marine stay ahead.
"When we request an enhancement or need support on an integration, the ShipServ team is responsive and highly engaged. Their focus on the enterprise maritime industry means our solutions are tailored to meet the unique demands of suppliers." – Campbell
Looking Forward
With ShipServ as a trusted partner, Metric Marine is well-positioned for continued growth. The platform provides the digital infrastructure required to thrive in the modern maritime industry — combining procurement efficiency, scalable sales processes, and powerful marketing tools in one solution.
