Background

Case Marine is a specialist provider of premium marine systems, known for their reliability and long-term performance. With a reputation for technical excellence, the company serves a global customer base across the maritime industry. However, standing out in a competitive market — especially against lower-cost alternatives — required better visibility with buyers and more efficient sales processes.

The Challenge: Word of Mouth Could Only Go So Far

Before ShipServ, Case Marine relied heavily on word of mouth to grow its customer base. While their reputation in the industry was strong, reaching the right decision-makers within large and distributed organisations remained a challenge.

They also faced another hurdle: justifying the higher upfront investment in their premium systems. Competing against lower-cost alternatives made it difficult to highlight the long-term reliability and value of their solutions.

The Solution: Visibility and Simplicity Through ShipServ

By joining ShipServ, Case Marine gained a more efficient and visible way to connect with buyers. The platform simplifies how suppliers manage and respond to RFQs, ensuring no opportunity slips through the cracks.

• RFQ tracking delivers timely responses and reduces missed opportunities.

• Analytics tools provide insights into performance, helping suppliers refine their sales approach.

For high-value, technical products like Case Marine’s, ShipServ makes it possible to consistently engage buyers with speed, accuracy, and credibility.

The Results: Fewer Missed RFQs, Stronger Sales Processes

Since adopting ShipServ, Case Marine has seen measurable improvements: faster quoting speed, better RFQ management, and fewer missed opportunities. With greater visibility into their sales pipeline, their commercial processes are now more efficient, reliable, and better aligned with their long-term growth goals.