First published on blog.marcura.com/da-desk

A growing trend in business and product development is ‘co-creation’. By its very name, it implies a collaboration between two or more parties. In our case, we partner with the customer – or user – in the creation of value.

The term ‘co-creation’ is not new. However, it is now receiving more attention –  driven largely by the increasing development of the Internet, particularly social media –  as companies endeavor to differentiate themselves from the competition.

Hans–Christian Mordhorst, Managing Director of DA-Desk, explains the importance of co-creation in driving product development. 

To watch the enitre video, click here: http://bit.ly/29TdXPo